How will we change the waste problem?
WE HAVE TO MAKE A BUSINESS OUT OF CLEANING OUR PLANET FROM THE WASTE PROBLEM!
Investments have to start flowing into the right directions!
The climate change topic popped up a long time ago. I remember well the initiatives about even worse greenhouse emissions through gases in sprays, being identified for causing the atmospheric ozone leak when I was a kid in the 80s.
Then the waste problem was not getting too much awareness. The world was not global like it is today. Plastic was the driver of our wealth and just becoming the solution to everything in our consumption-driven society.
Waste was still not considered as the big issue it has become over the last 40 years of my life.
Society came out of world war 2 and was starving for wealth. Consumption started to arise through the new possibilities of the 3rd industrial revolution.
The generation of my parents, being born in the time of world war 2 still used mostly natural products when being kids. Electricity was still far away from being mainstream in all households.
Since then, their generation and my generation mainly caused pollution and waste on our planet. We introduced this consumption craze to the next generations, leaving them without a Joyce.
Don’t you feel a responsibility?
