Plastic Waste

Plastic Waste

How will we change the waste problem?

WE HAVE TO MAKE A BUSINESS OUT OF CLEANING OUR PLANET FROM THE WASTE PROBLEM!

Investments have to start flowing into the right directions!

The climate change topic popped up a long time ago. I remember well the initiatives about even worse greenhouse emissions through gases in sprays, being identified for causing the atmospheric ozone leak when I was a kid in the 80s.

Then the waste problem was not getting too much awareness. The world was not global like it is today. Plastic was the driver of our wealth and just becoming the solution to everything in our consumption-driven society.

Waste was still not considered as the big issue it has become over the last 40 years of my life.

Society came out of world war 2 and was starving for wealth. Consumption started to arise through the new possibilities of the 3rd industrial revolution.

The generation of my parents, being born in the time of world war 2 still used mostly natural products when being kids. Electricity was still far away from being mainstream in all households.

Since then, their generation and my generation mainly caused pollution and waste on our planet. We introduced this consumption craze to the next generations, leaving them without a Joyce.

Don’t you feel a responsibility?

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Climate Change

Climate Change

 

It is incredible how many people from normal to celebrities still deny climate change but fortunately, awareness is rising.

Some days ago I took the elevator in our building and it was cold outside. There was this couple in the elevator and I just dropped the comment that it is cold outside. Just some small talk. It was the moment when temperatures dropped to -45°C this year in Chicago. I lost the context but the girl said: „Oh everybody is shouting out when it gets a little cold. I grew up in Kanada and changes in the climate have always existed“. What I want to point out, is that it is not just Donald Trump denying climate change. Normal people also defend our behavior to be decoupled from the current climate change we obviously face and the destabilization of our ecosystem.

Global warming is proven now by scientists. I think we should not just worry about global warming but about cumulation of extreme climate situations and coupled effects.
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